The Classix in Focus discussion series put into perspective a number of issues closely related *or not* to classical music in the contemporary context and in relation to a suite of constantly evolving paradigms. Their role is to facilitate artistic, educational, interdisciplinary and business collaborations, between those just starting out and professionals in the field, both from Romania and abroad.
The Future of Classical Music
Peter Tornquist, international composer and rector of the Norwegian Academy of Music in Oslo, opened the discussion on a sensitive topic: the future of classical music.
- What does classical music represent in today’s society?
- To what extent the music universities shape the music industry?
- What is the role of music education? How can one benefit from it, even if working in a different field?
- Music studies – why should one choose folk music over jazz or classical?
- The teaching methods still differ from one country to another. In what way Norway or Scandinavia are leading the way regarding student development?
- International cooperation – in what projects can music universities enroll together?
Guest: Peter Tornquist
Moderator: Ovidiu Mihăiuc
Nordic Tourism
The conversation with the public and guests on cooperation and bilateral relations between Romania and Norway were initiated from the perspective of tourism, culture and management of these two components of the country brand.
Guests:
Eilif Gundersen & Ana-Maria Bălan, Royal Embassy of Norway in Romania
Ionuț Eriksen & Andreea Mitan, NOROCC – The Norwegian-Romanian Chamber of Commerce
Mihai Chirica, Mayor of Iași
Cristian Turc, CEO VisitRomania.no
Mihai Bulai, Iași.travel
Crina Leon, Lect. dr. „Alexandru Ioan Cuza” University of Iași
Sorin Gheorghiu, Iasi Chamber of Commerce and Industry
Andreas Sønning, Norwegian Academy of Music
Dragoș Andrei Cantea, artistic director of Classix Festival
Moderator: Dan Zaharia, Fab Lab Iași founder
Tuesday, 18 february 2020
11.00
Roznovanu Palace, Iași City Hall
Value Chains Between Culture, Authorities and Businesses
Andreas Sønning, director of the Telenor Cultural Program, gave a lecture specifically for students, UNAGE graduates, as well as practitioners and those interested, on the value chains between culture – authorities – enterprises.
Topics covered included:
- What is music? What is musical communication? / Different roles for creative musicians.
- How much power can music produce as a message or statement to the world?
- Cultural preferences, concepts and values.
- What benefits are there for either a small or large company to support a cultural programme?
- Cross-over genres. How does classical music merge with folk, pop or jazz?
- Is there a specific value set for companies that support culture or should the art industry only be supported by a certain type of companies?
Guest: Andreas Sønning
Moderator: Ovidiu Mihăiuc
Tuesday, 18 february 2020
14:00
Palace of Culture, Voivodes Hall
Concert Production and Creative Entrepreneurship
Andreas Sønning, director of the Telenor Cultural Program, gave a lecture specifically for students, UNAGE graduates, as well as practitioners and those interested in the topic of concert production and creative entrepreneurship.
Topics covered include:
- Experiences from productions with intercultural communication.
- Communication across artistic expressions and codes.
- Experiences from a variety of “Integrated cultural programmes”
- Implementing concert production and creative entrepreneurship in higher music education.
Guest lecturer: Andreas Sønning
Wednesday, 19 February 2020
10:00
Amphitheater of „George Enescu” University of Arts Iași
The Art of Living on Art
“The art of living in art” was the theme of the debate proposed by Mats Granfors: Finnish composer and producer, as well as a lecturer at the Novia University of Applied Sciences in Finland.
This open discussion session struck the sensitive chord of the arts: finance.
- The new digital network for music.
- How can we make a unique brand on the web?
- Can we do online concerts?
- Could we use blockchain technology for royalties?
- How do we build strong international networks for young people?
- How will musical instruments develop? The digital era.
Guest: Mats Granfors
Moderator: Ovidiu Mihăiuc